Best Time to Post on Instagram


Mark Jones


Instagram stands out among these sites as a safe refuge for people to promote their trade through eye-catching pictures and videos. It can be difficult to pinpoint the ideal optimal time to post on Instagram because it relies on several variables, including your target market, region, and type of business or sector. Understanding the ideal moment to share your material is essential to maximizing the impact of your Instagram posts.

You should understand how the perfect time to publish on Instagram can have a big impact on your reach and engagement, benefiting you over your competitors.

1.  The ideal Instagram posting time (in local time)

Instagram’s feed is complicatedly algorithm-driven, and several factors are known to affect a post’s audience visibility. Content is prioritized by Instagram’s algorithm according to several criteria, such as interaction, relevancy, and timeliness. Posting at the right moment can improve your chances of obtaining more engagement and showing up in people’s newsfeeds.

The ideal posting schedule for Instagram requires consideration of your target audience’s daily routines, such as their eating, sleeping, and working timings. It is ideal to post clothing and other wardrobe accessories during “bedtime” (whether in the morning or at night) when the majority of the audience is most likely to be online. This is also a fantastic time for publishing because early morning posts appear at the top of the feed as soon as the user opens the app.

The intended audience for various brands is online at various times. Analyze the contents as well! For instance, placing an advertisement on a story or post just an hour before lunchtime is more likely to provide positive results if you are promoting a restaurant that offers a range of meal specials. The best times for higher post interactions are midweek and in the middle of the workday.

Because nobody is minding work on a weekend day, social media marketing posts for businesses and industries on Friday night and Saturday attract a relatively little audience.

According to US Pacific Time, Hootsuite displays the busiest hours during the weekdays:

Day of the WeekMondayTuesdayWednesdayThursdayFridaySaturdaySunday
Time12:00-2:00pm9:00-11:00am11:00am-1:00pm11:00am-1:00pm12:00pm- 2:00pm9:00am-10:00am7:00pm

2.    Consideration Regarding Time Zone

Considering Instagram’s global reach, it’s crucial to determine the time zones of your target audience. If you have a business or personal account with a specific target demographic, understanding their geographical locations can significantly impact your posting strategy. Utilize Instagram’s insights or third-party analytics tools to identify where the majority of your audience resides which enables you to organize your posting schedule accordingly.

3.    Considerations Regarding the brand needs to be advertised

Advertise at the time when your audience is most likely to be present there and invest. Make the efforts that count. It is a common observation in our everyday life that most brands and businesses have their custom opening and closing timings because they are aware of their audience schedules of most often interactions with them. The same applies to Instagram marketing strategies. Let’s take an example, a brand advertising a new variety and flavors of breakfast cereals should post just an hour or half before breakfast time when the audience is exhausted from their boring or unhealthy get sight of them rather than in the evening when no one bothers the breakfast cereals.

Your target demographic, your content, your industry, and the objective of your posts will all influence the optimum time for you to post on Instagram.

For business accounts, Instagram offers a marvelous feature of Instagram Insights which is a built-in analytics tool. It gives information on the digital habits of your followers, such as their peak online hours. Look over the “Audience” section to find out which days and hours are best for interacting with your followers.

The following posting times might be a useful starting point but they should just serve as a beginning point for your customized business advertisement strategy: 

TradeDay of the WeekTime
Merchandise for saleSunday3 to 4 p.m.
FinanceWednesday6 a.m.
Tech.Friday Wednesday10 a.m. 8 a.m.
Non-profitSunday Wednesday9 a.m. 9 a.m.–3 p.m.
EducationTuesday10 a.m. & 3:00 p.m.
Travel and tourismWednesdayNoon
RestaurantsWednesday10 a.m. to 12 p.m.
HealthThursday7:00 a.m.
HospitalityThursday Friday11 a.m. 10 a.m. and 3 p.m.

4.    Keep checking on your competitors’ social media marketing strategy

Keeping an eye on your top rivals and noting when they publish might be helpful. Choose three or four businesses that resemble yours or have a comparable audience, and take note of when they publish and which posts receive the most interaction. There are some software available that can help if you don’t intend to investigate this manually.

This software enables you to examine the engagement rate, count of comments and likes, and posting times of competitors’ posts. Additionally, they let you “track” your rivals by displaying when they post most frequently and when people interact with them the most. The most trending hashtags that other businesses employ may be seen and searched for new posting ideas.

5.    Prime times for Instagram Marketing posts

The most effective posting times on Instagram have been determined by several research that examined user behavior.  Always keep in mind that not every brand’s “Best Time” applies to them all. Here are some broad patterns to keep in mind, however, outcomes may vary based on your target demographic and location:

Weekdays: Due to people’s regular schedules and workload, weekdays often see more user activity than weekends. Peak engagement times are frequently between 5:00 and 7:00 pm after work and during lunch (12:00 to 1:00 pm).

Evenings: People tend to use Instagram more frequently during the evening hours when they have more free time. When shared between 7:00 PM and 9:00 PM, posts frequently receive

Early Mornings: According to certain research, posting between 7:00 AM to 9:00 AM might be advantageous. After waking up, many users check their social media feeds, giving brands the chance to catch their attention with engaging new content.

Time Zones: If your audience is international, think about posting during times when different time zones overlap. This strategy makes sure that more people see your content and caters to followers from various geographical locations.

6.    Testing out posting at various times:

Although some general information and research might serve as a starting point, it’s crucial to keep in mind that every Instagram account is different. Finding the optimum posting time for your particular audience requires experimentation.

Finding the right time to post is based on trial and error method. Start by varying the days and times when you are posting on your account either Instagram wall posts, stories, or reels. Do Prepare and follow a posting schedule for all days of the week and alter it for the next week and so on. Record your engagement metrics in a spreadsheet and then compare. This comparison will give you an idea of the best engagement times for your type of content. Set some realistic goals for your post-activity and continue testing until you discover a time that gives off satisfactory outcomes.

To spot trends and peak activity times, track the engagement parameters i.e. likes, comments, shares, etc. for each post. To optimize your posting schedule in the optimal time zone, check your post insights. This will show you when your audience is online. When the largest audience is online, it is preferable to post the most compelling and promising content at that particular moment.

You may also view your followers’ demographic information, such as their age group, gender, and geographic area to get more on time for your posting.

7.    Monitoring and Modification:

Since every Instagram account is different, it’s essential to experiment with various publishing schedules and carefully track the interaction statistics for each post. Analyze your data’s patterns and trends to find the times that regularly result in more interaction from your target audience.

Optimizing your publishing schedule requires regular monitoring of your engagement metrics and trend analysis. Along with third-party analytics tools, Instagram insights may offer insightful information on the effectiveness of your posts and the audience’s behavior. Use this information to adjust and customize your posting schedules so that you are constantly interacting with your followers at the most favorable times.


Research, experimenting, and analysis are all requisite in the process of figuring out when to post content on Instagram. Although basic strategies and studies might serve as a starting point, it’s crucial to keep in mind that your target audience may have particular customs and preferences. You can increase interaction, widen your audience, and establish stronger connections with your Instagram community by utilizing the power of analytics, paying attention to user activity, and modifying your posting schedule appropriately. Keep in mind that your goal is choosing the ideal.


  • Mark Jones

    Mark is an I.T. profressional with two decades of expertise in digital transformation and business technology. Mark is especially passionate about entrepreneurship in the modern age and loves to explore new terrains.

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